June 29, 2023
Someone hiking a mountain. Mobile phone showing the app.

Nordic Outdoor Adventures (NOA), the leading digital platform for Nordic outdoor enthusiasts, is proud to announce the launch of an innovative new app feature that will change the way users discover new outdoor adventures. With the introduction of the long-awaited location-based search and filter function, NOA wants to make exploring the Nordic outdoors easier, more accessible, and more exciting than ever.

Acting as a digital haven for outdoor enthusiasts, the NOA app offers a comprehensive platform with the main goal of uniting digital services with physical experiences. In the app, developed in collaboration with Levels Venture Studio, outdoor enthusiasts of all ages can partake in approx. 1,000 destinations, activities, and adventures all over Sweden, and be updated on exciting outdoor events in nearby areas. The app makes it possible to build your own digital library filled with outdoor adventures and new discoveries, which is continuously replenished with content specially curated by the company's ambassadors and partners.

One of the biggest challenges for outdoor enthusiasts is finding nearby adventures that match their preferences and interests. The new map feature addresses this issue by enabling users to search for outdoor experiences based on their current or specified location. Whether users are looking for exciting hikes, picturesque campsites, scenic bike trails, or adrenaline-pumping water activities, they can now easily find the perfect adventure from the comfort of their mobile devices.

— We are incredibly excited to introduce this new location-based search and filter function, says Linus Granborg, co-founder at Levels and CPO at NOA. We understand the importance of convenience and customization in the exploration of outdoor experiences. With this new feature, we want to give outdoor enthusiasts a seamless way to discover incredible adventures and Nordic destinations on their own terms and conditions.

In addition to the advanced search function, the NOA app also serves as a digital hub for outdoor enthusiasts and outdoor businesses alike. The app's "digital campfire" concept fosters an inclusive environment where users can meet, share their experiences, and gain valuable insights from like-minded people. This unique premise not only encourages the exchange of knowledge but also promotes the Nordic tourism industry by making outdoor destinations and actors readily available to the general public. Recently, for the second year in a row, Nordic Outdoor Adventures organized the highly successful Outdoor Festival STHLM with nearly 9,000 visitors, and the demand for similar events is increasing rapidly.

— The NOA app is the first step in a major digital investment to methodically drive traffic to destinations and actors in nature tourism and outdoor life. We have identified a need among smaller players, e.g. guides, renters, and accommodation, for direct bookings and a digital contact network; this is something that will be possible in the future via our platform, says Linus Granborg.

The NOA app is available for download on both iOS and Android devices, making it accessible to outdoor enthusiasts across the Nordic region. Whether you fancy a leisurely hike through lush forests, an exhilarating skiing adventure, or a memorable camping experience under the Northern Lights, NOA is the ultimate tool to turn your outdoor dreams into reality.

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