The outdoor market is thriving with a growing number of people looking to get out and explore all that nature has to offer. There is also an increasing emphasis on eco-friendly and local tourism that does not wear and tear on the environment. However, with so many verticles within outdoor, but no hub connecting it all, the space can be hard to navigate. It was with this insight that Levels co-founded Nordic Outdoor Adventures, also known as NOA. Through an ecosystem of outdoor experiences, digital products, and services, NOA is building a tight-knit community for outdoor enthusiasts.
A digital campfire
NOA is building a digital platform where people and companies in outdoor life, hunting, and fishing meet. Beginners and professionals alike can join around this digital campfire that combines the best of outdoor life. The platform acts as a guide in the exploration of new destinations, activities, events, and adventures in the scenic Nordic outdoors.
"I believe it is essential to give outdoor enthusiasts inspiration, information, and helpful insights. With NOA, more people can find their next adventure. It doesn't have to be as extreme as climbing Mount Everest, but rather instead as simple as discovering the nearest park or forest with your family after school. Your next adventure awaits just around the corner."
-Renata Chlumska, Swedish adventurer and Co-founder of NOA
Combining the best of digital & physical experiences
Working closely together with destinations, brands, and ambassadors, NOA can provide outdoor enthusiasts with inspiring content that encourages an active outdoor lifestyle, fusing the best of both digital and physical experiences. In May 2022, NOA will be hosting Outdoor Festival Sthlm, which is a three-day event that lets outdoor enthusiasts, beginners, and families experience and try a full range of inspiring outdoor activities.
"We strongly believe that we can improve peoples' outdoor experiences with a sophisticated digital platform that invites the user to explore new destinations and events, engage with experienced outdoor profiles and brands as well as develop their knowledge and skills."
-Linus Granborg, COO at Levels and Co-Founder & CPO at NOA