: a unique digital tool that drastically simplifies companies' user testing and research activities, ensuring quick and reliable feedback on products and services from relevant target groups. Established in 2018, FeedbackFrog exists to help enterprises simplify and scale their qualitative research by providing easy to use, accessible technology supported by a human touch. In response to an increasing demand from clients, partners and end-customers to switch to digital solutions, FeedbackFrog has initiated its shift towards becoming a fully-fledged SaaS platform with highly attractive opportunities to scale.“UX research is about getting value creation and risk mitigation as right as possible, as quickly and efficiently as possible, again and again. Nothing is more important in a recession. You want to accelerate UX research going into uncertain times - it's crucial to stay close to your target audience”.
-- Amanda Lilja, Founder and CEO FeedbackFrog
This is where Levels, from an early stage of business development, has lent a helping hand as venture partner. This partnership was in turn facilitated through a sweat-equity deal, exchanging work for part-ownership. Together with FeedbackFrog, Levels is transforming the business from manual handling to a completely digital flow. This has been instrumental to support further growth at FeedbackFrog and to attract new investors and expansion capital to the business.